14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria

SAMC Panels

New Power in Emerging Scenes: Tour Ready, Crowd Hungry — Is now the time for everyone to tour the Balkans?

14 Oct 2025 | 14:30 | SoLeft Hall

When the Scene Curates Itself

14 Oct 2025 | 15:30 | SoRight Hall

Agents Without Borders: Inside the Global Game of Routing, Risk, and Reputation

14 Oct 2025 | 16:30 | SoLeft Hall

SAMC Workshops

YES Group: From Risk Assessment to Practical Actions – Easy Safety Implementation as a Team

14 Oct 2025 | 11:00 | SoAlive Hall /Hall 2/

IDLES by Partisan Records

14 Oct 2025 | 14:30 | Orpheus Hall

SAMC Presentations

Eurotoire Presentation

14 Oct 2025 | 16:00 | Orpheus Hall

Presentation: UGC + Social Media Platforms – Friend Or Foe? (Presented by ANMIP)

14 Oct 2025 | 17:15 | Orpheus Hall

SAMC Listening Sessions

Bridging Balkan Borders Listening Session

14 Oct 2025 | 13:00 | SODA

SAMC Special Events

SAMC 2025: Official Opening Ceremony by Bulgarian Music Аssociation

14 Oct 2025 | 17:30 | Kino Cabana

SAMC Panels

No More Middlemen? Why We Still Need Each Other – How to come to a better understanding among artists, labels, and management, promoting healthier communication and identifying sustainable working structures.

15 Oct 2025 | 11:00 | SoLeft Hall

Who Do You Think Will Listen? Building Global Acts from Ignored Regions

15 Oct 2025 | 11:45 | SoRight Hall

Play Count: Unknown — Can AI Finally Fix the Rights Mess?

15 Oct 2025 | 12:45 | SoLeft Hall

TicketSwap presents: The Future of Ticketing & Fan Safety

15 Oct 2025 | 13:45 | SoRight Hall

Your Favorite Artist’s Secret Weapon

15 Oct 2025 | 14:45 | SoLeft Hall

Why the Future Still Spins: Everything Sounds Better on Vinyl (And You Know It)

15 Oct 2025 | 15:30 | SoRight Hall

Music, Money and Fair Competition: does it matter who owns the companies that service artists and labels?

15 Oct 2025 | 16:15 | SoLeft Hall

Why Every Artist Needs a Showcase Festival (Even If They Don’t Know It Yet) Music Conferences Still Matter. And Could Change Your Career

15 Oct 2025 | 17:00 | SoRight Hall

SAMC Workshops

THINK TANK: Next Decade, Our Terms: A Closed-Door Session with the Region’s Sharpest Under-30s

15 Oct 2025 | 10:00 | Orpheus Hall

YOUROPE’s Diversity, Equity and Inclusion (DEI) Seminar – Day 1 Full Program & Schedule

15 Oct 2025 | 10:00 | SoAlive Hall /Hall 2/

Stress and Burnout: Finding Balance in Creative Work

15 Oct 2025 | 13:30 | Orpheus Hall

RAMP:art :The Professional Mindset

15 Oct 2025 | 15:30 | Orpheus Hall

TikTok Best Practices in Music

15 Oct 2025 | 17:15 | Orpheus Hall

SAMC Speed/B2B Meetings

Off Stage, On Point: Industry Meetings for Showcasing Artists Strategic Speed Meetings for Your Next Move

15 Oct 2025 | 13:00 | SODA

CEE Mixer Powered by Serbia Creates Music (Invitation Only)

15 Oct 2025 | 14:00 | Kino Cabana

LIVE DMA Venues B2B (Closed Session)

15 Oct 2025 | 17:00 | Stroeja

SAMC Special Events

Happy Hour by TicketSwap (Invitation Only)

15 Oct 2025 | 17:30 | SODA

EPAY GO Reception

15 Oct 2025 | 18:30 | SODA

Synchronize Re-Score of Logan’s Run (1976) with Thomas Golubic

15 Oct 2025 | 19:00 | ZH Jazz Room

SAMC Panels

Music Without Borders: Sync Licensing Across Central, Eastern and South Eastern Europe

16 Oct 2025 | 11:00 | SoRight Hall

Long-Term Moves, Not Short-Term Metrics: Rethinking Distribution Beyond the Algorithm — Physical, Global, Artist-First

16 Oct 2025 | 11:45 | SoLeft Hall

SAMC Focus 2025: How Romania Built a Music Engine

16 Oct 2025 | 12:45 | SoRight Hall

Music Journalism in the Content Economy

16 Oct 2025 | 13:30 | SoLeft Hall

The Map Is Not the Market – Because not every market is LA, and not every audience lives on Friday release radar

16 Oct 2025 | 14:30 | SoRight Hall

False Promises, Real Consequences: What “Artist-Centric” Really Means

16 Oct 2025 | 15:30 | SoLeft Hall

Hold the Line: The Future of Independent Venues in Europe

16 Oct 2025 | 16:15 | SoRight Hall

KEYNOTE: Thievery Corporation: From Sounds from the Thievery Hi-Fi to the Algorithm — A Keynote with Rob Garza

16 Oct 2025 | 16:45 | SoAlive Hall /Hall 2/

SAMC Workshops

YOUROPE’s Diversity, Equity and Inclusion (DEI) Seminar – Day 2 Full Program & Schedule

16 Oct 2025 | 09:30 | SoAlive Hall /Hall 2/

From Brief to Broadcast: How Music Houses Deliver for Brands

16 Oct 2025 | 10:30 | Orpheus Hall

So You Think You Can Sync with Josh Rabinowitz

16 Oct 2025 | 12:30 | Orpheus Hall

The Art of Advancing by Women in LIVE Music (Part I)

16 Oct 2025 | 16:30 | Orpheus Hall

SAMC Presentations

CLIP – Creators Learn Intellectual Property

16 Oct 2025 | 14:15 | Orpheus Hall

SAMC Speed/B2B Meetings

FaceTime: Artists Meet the Industry

16 Oct 2025 | 13:00 | Kino Cabana

Off Stage, On Point: Industry Meetings for Showcasing Artists Strategic Speed Meetings for Your Next Move

16 Oct 2025 | 14:00 | SODA

SAMC Special Events

Coffee Meeting for Managers by EMMA (Invitation Only)

16 Oct 2025 | 10:30 | Memento NDK

SoundCzech Happy Hour

16 Oct 2025 | 17:30 | SODA

Music Moves Europe Awards

16 Oct 2025 | 19:30 | Kino Cabana

SAMC Panels

Putting Culture at the Centre: The EU Culture Compass at SoAlive

17 Oct 2025 | 11:15 | SoAlive Hall /Hall 2/

Policy, Power & Popstars: Discussion on Public Affairs in Europe’s Music Ecosystem

17 Oct 2025 | 12:30 | SoRight Hall

Who’s Still Telling the Story of Music? Public Radio, Independent Curation & Journalism’s Last Holdouts

17 Oct 2025 | 13:00 | SoLeft Hall

Releasing Independently in the Age of Information Overload

17 Oct 2025 | 14:00 | SoRight Hall

This Set Might Offend You

17 Oct 2025 | 15:00 | SoLeft Hall

The Lineup Looks Familiar… Can Big Festivals Still Afford to Be Bold?

17 Oct 2025 | 16:00 | SoRight Hall

SAMC Workshops

YouTube for Artists & Labels (Supported by ANMIP)

17 Oct 2025 | 10:00 | Orpheus Hall

DISCO MASTERCLASS

17 Oct 2025 | 12:30 | Orpheus Hall

The Perfect Workflow on Your Showday by Women in LIVE Music (Part II)

17 Oct 2025 | 15:50 | SoAlive Hall /Hall 2/

SAMC Presentations

UTOPIAS

17 Oct 2025 | 16:30 | Orpheus Hall

SAMC Listening Sessions

Pitch Your Music to the Music Supervisors

17 Oct 2025 | 13:00 | SODA

SAMC Speed/B2B Meetings

Off Stage, On Point: Industry Meetings for Showcasing Artists Strategic Speed Meetings for Your Next Move

17 Oct 2025 | 14:00 | Kino Cabana

SAMC Special Events

Music Video Awards

17 Oct 2025 | 16:30 | SoAlive Hall /Hall 2/

MUZE Happy Hour

17 Oct 2025 | 17:00 | SODA