The gateway to the Balkans' music industry 
The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry
The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry
Get full access to the SoAlive Conference — every panel, workshop, and session across the entire program. Designed for artists, labels, managers, and partners who want the complete professional experience.
All festival concerts are free for everyone. Explore the venues and catch 50+ live performances from outstanding artists across the Balkans and Europe.
Get full access to the SoAlive Conference — every panel, workshop, and session across the entire program. Designed for artists, labels, managers, and partners who want the complete professional experience.
All festival concerts are free for everyone. Explore the venues and catch 50+ live performances from outstanding artists across the Balkans and Europe.
14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria
Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria 14 - 16 October 2026 Sofia, Bulgaria
SoAlive Music Conference is a gateway to South East Europe’s music business. In just three years, SAMC has grown into one of Europe’s most impactful showcase festivals and music conferences. Each October in Sofia, we connect the Balkans to the wider world with a programme built for discovery and real outcomes.
Learn More
SoAlive Music Conference is a gateway to South East Europe’s music business. In just three years, SAMC has grown into one of Europe’s most impactful showcase festivals and music conferences. Each October in Sofia, we connect the Balkans to the wider world with a programme built for discovery and real outcomes.
Learn More
SoAlive Music Festival is a gateway to South East Europe’s music business. In just three years, SAMC has grown into one of Europe’s most impactful showcase festivals and music conferences. Each October in Sofia, we connect the Balkans to the wider world with a programme built for discovery and real outcomes.
Learn More
SoAlive Music Festival is a gateway to South East Europe’s music business. In just three years, SAMC has grown into one of Europe’s most impactful showcase festivals and music conferences. Each October in Sofia, we connect the Balkans to the wider world with a programme built for discovery and real outcomes.
Learn More
SAMC 2025 Aftermovie
SAMC 2024 Aftermovie
SAMC 2023 Aftermovie
SAMC 2025 Aftermovie
SAMC 2024 Aftermovie
