14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria 14 - 17 October 2025 Sofia, Bulgaria
The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry The gateway to the Balkans' music industry

SoAlive Music Conference is a gateway to South East Europe’s music business. In just three years, SAMC has grown into one of Europe’s most impactful showcase festivals and music conferences. Each October in Sofia, we connect the Balkans to the wider world with a programme built for discovery and real outcomes.

Learn More

SoAlive Music Conference is a gateway to South East Europe’s music business. In just three years, SAMC has grown into one of Europe’s most impactful showcase festivals and music conferences. Each October in Sofia, we connect the Balkans to the wider world with a programme built for discovery and real outcomes.

Learn More

SoAlive Music Festival is a gateway to South East Europe’s music business. In just three years, SAMC has grown into one of Europe’s most impactful showcase festivals and music conferences. Each October in Sofia, we connect the Balkans to the wider world with a programme built for discovery and real outcomes.

Learn More

SoAlive Music Festival is a gateway to South East Europe’s music business. In just three years, SAMC has grown into one of Europe’s most impactful showcase festivals and music conferences. Each October in Sofia, we connect the Balkans to the wider world with a programme built for discovery and real outcomes.

Learn More

SAMC 2024 Aftermovie

SAMC 2023 Aftermovie

SAMC 2024 Aftermovie

SAMC 2023 Aftermovie