Tomas Luyke

Tomas Luyke

Netherlands

Nettwerk Music Group

Tomas Luyke is Director of Marketing Technology & Innovation at Nettwerk Music Group, the global independent label founded in Vancouver in 1984. Its four-decade history includes work with Avril Lavigne and Coldplay, while today's roster features artists such as Passenger, Paris Paloma and SYML. He shapes how the label uses technology to develop artists and reach audiences, bringing new capabilities into its marketing approach. His work connects emerging technologies and applied AI with Nettwerk's focus on fan communities and data-led discovery, expanding how artists find new listeners and build deeper connections with fans.

With a background spanning A&R and catalogue at Sony Music and marketing at Warner Music, where he most recently served as Head of ADA's Artist & Label Services, Tomas brings experience across the creative and commercial sides of the music business. That perspective grounds his approach to innovation in the realities of marketing music and building artist careers.

Tomas also contributes to Music Tech Netherlands, connecting the country's music and technology communities. He advocates for a future where technology strengthens judgment and leaves more room for human creativity.

Nettwerk Music Group
Founded in Vancouver in 1984, Nettwerk Music Group is a global independent record label with teams across North America, Europe and Australia. Its four-decade history includes work with Avril Lavigne, Coldplay and Angus & Julia Stone, with today's roster featuring artists like Passenger, Paris Paloma and SYML. Nettwerk has always been a step ahead, backing streaming years before most of the industry accepted it. Today it combines artist development with data-led discovery, connecting fans to music they didn't know they were looking for and turning its roster into a community where engineered recommendations carry fans from one artist to the next.