Alek Bošković

Believe

As a Senior Artist and Label Manager for Believe Distribution, Alek works with talent across the western Balkan region. Though in mid thirties, he has been a part of the music industry for more than fifteen years. Even before joining Believe he worked in Marketing & PR in FMCG and Music industries as a Senior Promotion and Marketing Manager for UMG and as a Marketing Manager for Red Bull. As a freelancer he worked in various fields in event planning, as a journalist and a radio host, a booker for festivals and was involved in local activism for his own proud LGBTQI+ community. While on the daily he is helping artists and labels to stay independent and successful, during the night you can catch him DJ-ing in various clubs across the Balkan region.