Your Favorite Artist’s Secret Weapon

Behind every artist you respect is someone fighting to make the songs outlive the trends. This panel rips into the underrated power of publishing — the part of the industry that doesn’t chase the algorithm but builds legacy, rights, and long-term value.

This panel tears into the most underrated engine in the music industry: publishing. It’s not chasing clout or trend cycles — it’s building the foundation for legacy, authorship, and long-term value. In a time when so much of the music world is optimized for short-term gains and algorithmic crumbs, publishing is where the real power sits.

We’ll get into what great publishers actually do — from protecting rights across messy global systems, to landing syncs that shift culture, and developing catalogs that outlast careers. It’s about more than spreadsheets and splits. It’s about making sure the artists you believe in still matter in ten, twenty, fifty years.

Because fame fades. Trends die. But authorship, ownership, and the right placement? That’s how you echo forever.