The Map Is Not the Market – Because not every market is LA, and not every audience lives on Friday release radar

The distribution world is changing — fast. From fragmented listening behaviors in the Balkans to explosive streaming growth in Asia and Latin America, the old rules no longer apply. This panel gathers the people redefining release strategies across the globe — not through hype, but through nuance, local insight, and smart infrastructure. We’ll talk rollouts that don’t chase Western timelines, why Friday is not sacred, and how to actually move units where it matters.