SAMC Panel

The Lineup Looks Familiar… Can Big Festivals Still Afford to Be Bold?

17 Oct 2025 | 16:00 | SoRight Hall
In a world where headliners drop like Super Bowl halftime teasers and ticket prices rival a week in Ibiza, big festivals are staring down an existential crisis: how do you stay culturally relevant without selling your soul—or going broke?

This panel tears the glitter off the main stage and goes deep into the tensions driving the global festival machine. With audiences demanding instant hits and artists pushing for space to speak out, the old “book Drake and pray” model is falling apart.

We’ll dig into the algorithms silently curating your lineups, the sponsors shaping your values, and the creeping sameness turning every major fest into the same Spotify playlist—just with different weather and overpriced beer.

What does “discovery” even mean when every slot has to move tickets? Is it still possible to take risks at scale without sinking the ship?

Join a no-filter conversation with the people behind some of Europe’s biggest festivals as we ask the uncomfortable questions:

  • Is the mainstream killing creativity?
  • Can big festivals still shake things up?
  • And in the end—who’s really curating the culture: the bookers, the brands, or the algorithm?

Moderator:

Ivana Dragila

Speakers:

Miroslav Miletic - EXIT Festival, Serbia
Vlad Grecan - Electric Castle, Romania
Cindy Castillo - Mad Cool Festival
Stefan Elenkov - CEO Fest Team, Hills Of Rock, Bulgaria