Presentation: UGC + Social Media Platforms – Friend Or Foe? (Presented by ANMIP)

We know YouTube, TikTok and Instagram are all important marketing platforms for artists and record labels, but how do they generate income for the music industry? Where do they fit in alongside music services like Spotify? Are they under-paying for the music they use? And how can the industry at large - and individual artists and labels - get the most out of these platforms? CMU's Chris Cooke puts the spotlight on user-generated content and social media platforms in this speed briefing.