SAMC Panel

Policy, Power & Popstars: Discussion on Public Affairs in Europe’s Music Ecosystem

17 Oct 2025 | 12:30 | SoRight Hall
This session will explore the evolving role of public affairs and policymaking in shaping Europe’s music sector, particularly in the context of a fragmented regulatory environment, digital transition, and ongoing efforts toward a unified European cultural space. We will address key questions such as: What influence do public affairs have in developing sustainable music markets? How can major and independent actors collaborate to address regional disparities? And how can dialogue between cultural operators and policy institutions be improved for mutual benefit?

Moderator:

Manfred Tari – Parliament of Pop

Speakers:

Robbert Baruch – SVP Public Affairs, Europe and Multilateral Relations, Universal Music Group
Nuno Saraiva - Mermaids & Albatrosses, Portugal
Glenn Micallef - European Commissioner of Culture
Dr. Diana Andreeva-Popyordanova - Director, Observatory of Cultural Economics (OCE)