Play Count: Unknown — Can AI Finally Fix the Rights Mess?

In a landscape where every stream, sync, and performance counts (except when it doesn’t get counted), the music industry continues to struggle with one of its biggest legacy challenges: accurate rights management.

While some collective management organizations still operate on outdated infrastructure, a new wave of AI technologies is reshaping how we track usage, identify ownership, detect fraud, and streamline metadata — offering real potential to improve transparency and efficiency across the board.

This panel brings together rights experts, tech disruptors, and industry veterans for a critical but constructive conversation about how AI and digital tools could help build a more equitable and functional music rights ecosystem.

We’ll explore:

• How can AI help fix long-standing inefficiencies in rights tracking and royalty distribution?
• What are the risks of overreliance on tech without human oversight?
• Can innovation support both CMOs and independent rights holders?
• Is there a path toward global interoperability and transparency?

This session won’t pit tech against tradition — instead, it aims to connect the dots between innovation, regulation, and fairness for creators.