New Power in Emerging Scenes: Tour Ready, Crowd Hungry — Is now the time for everyone to tour the Balkans?

Forget the cliché stops on every Euro tour — artists and agents are finally waking up to the untapped power of the Balkans and other so-called "emerging" regions. Packed shows, devoted fanbases, and scenes buzzing with raw energy are flipping the script on what’s considered “worth the risk.”

This panel brings together top agents working across genres and territories to talk about why these regions are no longer afterthoughts — but the future. We’ll dig into what’s making cities like Belgrade, Sofia, and Skopje must-play stops, how touring strategies are shifting, and why authenticity and local infrastructure matter more than market size.

We’ll also explore:

• What drives artist demand in non-traditional markets
• How data, vibe, and intuition all shape tour planning
• What challenges agents still face (and what’s getting easier)
• The future of regional routing, cross-border collabs, and fan-first thinking

This isn’t about “access”—it’s about momentum. The crowd is hungry. The scene is loud. And the industry’s finally listening.