Agents Without Borders: Inside the Global Game of Routing, Risk, and Reputation

In today’s fragmented live music ecosystem, the smartest agents aren’t just booking shows — they’re crafting narratives, cultures, and connective tissue across continents. As touring becomes more complex, expensive, and geopolitically fraught, artists need more than representation — they need strategy.

This panel brings together some of the most forward-thinking agents and live music professionals shaping tomorrow’s global circuits.

We’ll explore:

• The rise of pan-European booking strategy and cross-genre fluidity
• Why agents are now tour designers, cultural mediators, and long-game architects
• What it takes to break artists beyond the UK–US–Germany axis
• The overlooked potential of smaller and emerging markets
• Balancing genre identity with borderless opportunity
• Building resilience into your booking models — from political instability to pandemics

Whether you're an artist on your first EU run or a manager trying to crack festival routing, this is your insider look at how cross-border touring actually works — and where it’s heading next.