As General Manager of the Vinyl Alliance, Ryan Mitrovich leads the organization's work uniting the global vinyl record industry to strengthen the format's place in today's digital era. Since taking the role in 2022, Ryan has helped establish the Vinyl Alliance as the central voice for vinyl, driving initiatives around sustainability in record production, end-user education, and market research. Ryan holds a B.A. in International Trade from Clemson University and an MBA from the Rotterdam School of Management, Erasmus University. Originally from Seattle and shaped by the city's storied music scene, Ryan now lives in Vienna, Austria.