Dr. Diana Andreeva - Popyordanova is director of the Observatory of Cultural Economics (OCE), an organization for independent research in cultural economics in Bulgaria. She is a lecturer in the University of National and World Economy/UNWE/, Department "Media and Public Communications"- UNESCO Chair on Media and Information Literacy and Cultural Policies for Sustainable Development and National Academy of Theatre and Film Arts. She is co-editor of the Bulgarian profile of cultural policy in the Compendium of Cultural Policies and Director of the Centre for Media Research, Audiovisual Policy and Cultural Industries „Bilyana Tomova” in UNWE, Sofia. Diana Andreeva is part of the research team of the international Horizon 2020 CICERONE/Creative Industries Cultural Economy Production Network/ project. She is part of the focal point and representative of Sofia – creative city of film of UNESCO. Member of the National council of cinema(2012-2016). Member of the European Experts Network for Culture, a project of the European Commission since January 2025.