SAMC PanelWho Do You Think Will Listen? Building Global Acts from Ignored Regions15 Oct 2025 | 11:45 | SoRight Hall
Amy Siripunyo
Head of Marketing, Groover
United States
Amy has spent the past 10 years working in music, starting her career at Warner Music and transitioning to the start-up environment with Sofar Sounds, a high-growth, venture-backed music and tech startup. At Sofar, she held various leadership roles, from scaling operations across multiple markets to developing strategic partnerships and marketing strategies that significantly increased revenue and engagement. Currently, Amy leads the Marketing team at Groover driving brand strategy and growth marketing, leveraging her extensive experience in digital marketing, project management, and strategic planning to support the company's expansion in the U.S. and Europe.