Alexandra has been part of the live entertainment industry for more than 20 years, specializing in Health & Safety, Safety & Security, and licensing consultancy. Her portfolio includes projects such as the Lollapalooza Festival, New Year’s Eve celebrations at Berlin’s Brandenburg Gate, large-scale stadium productions, and direct collaborations with venues—demonstrating the wide range of expertise she brings to the industry.

Alexandra’s approach is to integrate safety considerations with the practical realities of each event, always aiming to empower teams and stakeholders with “help for self-help.”

Alexandra has been an active member of the YES Group since 2016 and with the focus on gaining and sharing knowledge in event safety, she joined the board in 2022.