Get the 2026 SAMC Full Access PRO Pass — every panel, workshop, and session across the entire program.
SAMC Festival concerts are FREE for everyone – 50+ live performances from artists across the Balkans & Europe.
SoAlive Music Conference is a gateway to South East Europe’s music business. In just three years, SAMC has grown into one of Europe’s most impactful showcase festivals and music conferences. Each October in Sofia, we connect the Balkans to the wider world with a programme built for discovery and real outcomes.
SoAlive Music Festival is a gateway to South East Europe’s music business. In just three years, SAMC has grown into one of Europe’s most impactful showcase festivals and music conferences. Each October in Sofia, we connect the Balkans to the wider world with a programme built for discovery and real outcomes.
SAMC 2025 Aftermovie
SAMC 2024 Aftermovie
SAMC 2023 Aftermovie
Project name: SoAlive 2025 Music Conference & Festival: Connecting Bulgarian Music with the European Music Audience
Final recipient: FLAT LINE COLLECTIVE LTD
Total value: 157,500.00 leva, of which 141,750.00 leva grant funding
Start: July 23, 2025 / End: December 31, 2025